Welcome To The Official Website Of Ashok Singh
The Author That Writes About Your Lifetime
‘Design For Your Realities’ follows Sarah and her team at Orbit, a leading advertising and digital product development agency, as they learn what it actually takes to build products people want to use. When a key employee’s sudden departure creates chaos, Sarah must guide her team through a fundamental shift. This is a story about the messy, iterative process of creating products that work.
About The Author
Ashok Singh
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About The Book
Design For Your Realities
‘Design For Your Realities’ takes readers inside Orbit, a fast paced advertising and digital product agency where innovation thrives amidst constant chaos. Sarah, a talented product manager, must lead her team after a key employee abruptly leaves. The disruption forces them to rethink everything about how they work.
The team learns to focus on outcomes rather than outputs, managing products through constant discovery and feedback instead of following rigid plans. Early efforts fail because they are based on assumptions rather than actual user behavior. A reporting feature flops badly, teaching Sarah that theoretical discussions mean nothing without practical evaluation of how real customers experience the product.
Sarah introduces tools like opportunity trees to visualize goals and possible paths, empathy mapping to connect with customer emotions, and rapid prototyping to test assumptions quickly without massive resource investment. The team learns to humanize data, looking beyond numbers to understand the emotional and contextual experiences driving user decisions. They discover how to prioritize ideas based on impact rather than attractiveness, communicate with stakeholders while advocating for design choices grounded in research, and iterate constantly, viewing mistakes as data.
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Design For Your Realities
Watch Sarah and her team at Orbit learn to build products people actually want by shifting from assumptions to research, from outputs to outcomes, and from rigid plans to iterative discovery. This preview captures the challenges of product development, the tools that help teams stay focused on user needs, and the transformation that happens when organizations embrace feedback and flexibility over perfection.
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White FlowersTraditionally used in bridal bouquets or during memorial services -
Pink FlowersSimilar to red flowers, pink flowers have also grown to be a symbol of love -
Lavender FlowersThough to the eye purple and lavender may look similar, their meanings differ -
Orange FlowersOrange flowers are bright and bold, and thus, they are known to symbolize feelings of excitement -
Pink FlowersThe color pink can be found in flowers such as roses, lilies, carnations and azaleas.
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Testimonials
See What Other Said About Us
Read how ‘Design For Your Realities’ helped product managers, designers, developers, and business leaders rethink their approach to building products. These reflections come from people who recognized their own teams in Sarah’s struggles.
I have been a product manager for eight years and saw my team in every mistake Sarah’s team made. We ship features constantly but struggle to show impact. The focus on outcomes over outputs gave me language to explain why we need to change our approach. I shared the opportunity tree concept with my team and it shifted how we prioritize immediately.
Harry
Founder & CEO
As a designer, I often feel pressure to produce mockups before understanding the problem. Sarah’s insistence on research and validation before design resonated deeply. The empathy mapping section gave me practical tools to push back on stakeholders who want solutions before we have defined what we are solving. This book validated my instincts about process.
Jordan
Manager
The reporting feature failure early in the book was painfully familiar. We built an entire analytics dashboard based on what we thought users wanted, only to discover they found it confusing and never used it. Reading about Sarah’s team making the same mistake then learning from it gave me hope that we can recover from our failure too.
Chris
Developer
I manage stakeholders constantly and struggle to say no to feature requests that do not align with user needs. The section on communicating with stakeholders while advocating for research based decisions gave me strategies I used immediately. The book emphasizes that saying no requires offering alternatives and explaining reasoning, which is obvious in hindsight but I was not doing it well.
Sarah
Writer
The concept of humanizing data changed how I look at analytics. I was obsessed with conversion rates and usage metrics but rarely thought about why those numbers were what they were. Now I pair quantitative data with qualitative research to understand the emotional and contextual factors driving user behavior. That combination produces better insights than numbers alone.
Rosie
Designer
As a developer, I appreciated that the book acknowledged the challenge of iterating quickly. Sarah’s team learns to build prototypes and run experiments without massive resource investment, which requires different skills than building production code. The book treats this as a learned capability rather than expecting it to happen naturally, which felt realistic based on my experience.
Aurora
Reader
